The basic direct-response strategies are:
a. attraction, commitment, and loyalty.
b. acquisition, conversion, and retention.
c. attraction, conversion, and retention.
d. acquisition, commitment, and value growth
Question 2
A true statement about mobile marketing campaigns is:
a. a mobile marketing campaign needs elements of traditional online or offline marketing.
b. careful attention must be given to metrics that will be used to measure the success of the campaign.
c. marketers can assume that younger consumers are better targets for a mobile campaign.
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