Which of the following is a true statement?
a. The greater the frequency of deals, the higher the height of the deal spike.
b. Infrequent deals on a brand tend to reduce consumer's price expectations for that brand.
c. There is a legal obligation for retailers to pass trade discounts onto the consumer.
d. Higher market share brands are less deal elastic.
e. Store traffic declines from brand-dealing activity.
Question 2
A question that calls for two responses and creates confusion for the respondent is called a double-barreled question.
a. True
b. False
Indicate whether the statement is true or false
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