Author Question: Trade promotions represent approximately ____ percent of total marketing communications ... (Read 103 times)

jon_i · **on:** Jun 28, 2018

Trade promotions represent approximately ____ percent of total marketing communications expenditures.
a. 20
b. 30
c. 40
d. 50
e. 60

Question 2

An open-ended question can be used to
a. seek factual information from a respondent.
b. allow respondents to reply in their own words.
c. uncover motivations and rich descriptions of feelings and attitudes.
d. All of these are correct.
e. a and c are correct.