Author Question: Enterprise Resource Planning is used by firms to integrate all business activities across the ... (Read 111 times)

lidoalex

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Enterprise Resource Planning is used by firms to integrate all business activities across the enterprise.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Path analysis metrics are important:
 a. to marketers who need to understand how their advertising programs are working.
  b. to marketers who need to understand how visitors are using the site.
  c. to IT technicians who need to understand which pages are most used.



bblaney

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Answer to Question 1

True

Answer to Question 2

B



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