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Author Question: One reason for increased budgetary allocations to promotions is the fact that consumers are less ... (Read 63 times)

segrsyd

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One reason for increased budgetary allocations to promotions is the fact that consumers are less price sensitive.
 
 Indicate whether the statement is true or false

Question 2

In a recent survey, those who brushed their teeth often under-reported the activity, while those who brushed their teeth less frequently over-reported their dental hygiene behavior. The possible cause for differences in scores could best be attributed to
 a. a true difference in the characteristic being measured.
  b. differences due to situational factors.
  c. differences due to temporary personal factors.
  d. true differences in other relatively stable characteristics of the individuals.
  e. differences due to variations in administration.



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bblaney

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Answer to Question 1

F

Answer to Question 2

d





 

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