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Author Question: The sales force, retailers, and consumers are targets of sales promotional efforts. Indicate ... (Read 196 times)

iveyjurea

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on: Jun 28, 2018
The sales force, retailers, and consumers are targets of sales promotional efforts.
 
 Indicate whether the statement is true or false

Question 2

An attitude rating scale that uses a set of faces, varying systematically in terms of whether they are frowning or smiling, to capture a person's satisfaction or preference is an example of which of the following?
 a. Itemized-ratings scale
  b. Semantic-differential scale
  c. Graphic-ratings scale
  d. Summated-ratings (Likert) scale
  e. Comparative-ratings scale


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firehawk60

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Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

a


iveyjurea

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Reply #2 on: Jun 28, 2018
Thank you


firehawk60

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Reply #3 on: Jun 28, 2018
No problemo


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