The action in CPA refers to determining ____.
a. the number of users who actually click on an ad
b. the number of users who actually visit a brand's Web site
c. the number of users who actually purchase the advertised brand
d. a and b
e. a, b, and c
Question 2
Which of the following statements about the ordinal scale is TRUE?
a. There is a consistent order in whatever numbers are assigned to the scale.
b. It is possible to calculate the median as a measure of central tendency.
c. Two individuals with the same rank order response can have very different feelings about what they ranked.
d. It is impossible to say how much any individual respondent preferred one object to another.
e. All of these are correct.
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