Author Question: Interactivity, which is intertwined with ____, allows for users to select the information they ... (Read 167 times)

Marty · **on:** Jun 28, 2018

Interactivity, which is intertwined with ____, allows for users to select the information they perceive relevant and for brand managers to build relationships with customers via two-way communication.
a. individualization
b. internalization
c. interruption
d. integration
e. intrusion

Question 2

It is necessary to disguise a survey when knowledge of the sponsor or topic is likely to cause respondents to change their answers.
a. True
b. False
Indicate whether the statement is true or false