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Author Question: The Juan Eloqua lead generation program is a good example of: a. a single step marketing program. ... (Read 208 times)

P68T

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on: Jun 28, 2018
The Juan Eloqua lead generation program is a good example of:
 a. a single step marketing program.
  b. email as the only channel necessary for lead generation.
  c. multiple step program including email and website content.

Question 2

Diminished effectiveness of advertising as GRPs accumulate over time is referred to as ____.
 a. burnout
  b. wearout
  c. decay rate
  d. overexposure
  e. irritation


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kilada

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

B


P68T

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

patma1981

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Reply 3 on: Yesterday
Excellent

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