Physiological measures such as galvanic skin response and pupil ...

[bucstennis@aim.com]

Physiological measures such as galvanic skin response and pupil dilation are used to assess physiological arousal activated by advertisements.
 
 Indicate whether the statement is true or false

Question 2

Which of the following is NOT an example of data collected by communication?
 a. Supermarket scanner data
  b. Telephone interview data
  c. Confidential survey questionnaire data
  d. National Purchase Diary data
  e. Omnibus panel data

[IRincones]

Answer to Question 1

T

Answer to Question 2

a