Author Question: Compare and contrast descriptive and causal research designs.[br][br][b][color=#7BCCB5]Question ... (Read 117 times)

gonzo233 · **on:** Jun 28, 2018

Compare and contrast descriptive and causal research designs.

Question 2

An advertisement paid for by the Mississippi Department of Tourism is placed in Living Blues magazine. It invites blues aficionados to drive Highway 61 through the heart of the Mississippi Delta to discover the feeling of juke joints and cotton fields. This is an example of a public relations effort with the objective of
a. promoting goodwill.
b. promoting a brand or service.
c. lobbying.
d. none of these--it is not a public relations effort, it is advertising.

carolinefletcherr · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

Descriptive research can be used to estimate proportions, describe characteristics, and make specific predictions. Causal research can be used to determine cause-and-effect relationships.

Answer to Question 2

D