Author Question: Assume that John, a highly credible music critic, gives a rave review of a new album by the Corrs ... (Read 222 times)

chandani · **on:** Jun 28, 2018

Assume that John, a highly credible music critic, gives a rave review of a new album by the Corrs and that consumers form a positive attitude toward the album. In this instance, attitude is formed through the psychological process of ____.
a. compliance
b. conditional
c. identification
d. subconscious
e. internalization

Question 2

Internet customer acquisition tools include:
a. affiliate programs.
b. online display ads.
c. both of the above.