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Author Question: Which of the following is true regarding the source attribute of credibility? a. Credibility and ... (Read 249 times)

s.tung

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on: Jun 28, 2018
Which of the following is true regarding the source attribute of credibility?
 a. Credibility and attractiveness are basically different labels for the same concept.
  b. A credible source influences receivers' attitudes through a process of identification.
  c. There are two important properties of endorser credibility - expertise and attractiveness.
  d. There are two important properties of endorser credibility - expertise and trustworthiness.
  e. There are three important subcomponents of credibility - attractiveness, respect, and similarity.

Question 2

Small retailers cannot make effective use of expensive tools like video.
 
 Indicate whether the statement is true or false


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nguyenhoanhat

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Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

F


s.tung

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Reply 2 on: Jun 28, 2018
Wow, this really help

kjohnson

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Reply 3 on: Yesterday
Excellent

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