Author Question: Typical-person endorsements are more effective when ____. a. the commercial is longer b. more than ... (Read 65 times)

karen · **on:** Jun 28, 2018

Typical-person endorsements are more effective when ____.
a. the commercial is longer
b. more than one person is portrayed
c. older people are portrayed
d. the commercial is aired during the news
e. there is humor in the advertisements

Question 2

Younger Internet users are more active consumers of content than their older counterparts.

Indicate whether the statement is true or false