Author Question: Which of the following is a reason why higher forms of scientific truth have not been established in ... (Read 49 times)

ghost! · **on:** Jun 28, 2018

Which of the following is a reason why higher forms of scientific truth have not been established in the realm of advertising?
a. The buyer behavior that advertising is designed to influence is complex, dynamic, and variable across situations.
b. Advertisements are highly varied entities that differ in numerous respects rather than just in terms of their use of humor, sex, appeals to fear, or any other single dimensions.
c. Products differ in terms of technological sophistication, ability to involve consumers, and in various other respects.
d. a and b
e. a, b, and c

Question 2

Types of marketing videos include:
a. case studies and testimonials.
b. user-created videos.
c. animated cartoons.