Author Question: Comparative advertising is better than noncomparative ads in enhancing brand name recall. Indicate ... (Read 97 times)

james0929 · **on:** Jun 28, 2018

Comparative advertising is better than noncomparative ads in enhancing brand name recall.

Indicate whether the statement is true or false

Question 2

Advantages of a brand community include:
a. members are likely to feel more brand loyalty.
b. members feel they are part of an exclusive club.
c. both of the above.