Author Question: The theory of psychological reactance helps explain why fear appeals in advertising work. Indicate ... (Read 47 times)

lb_gilbert · **on:** Jun 28, 2018

The theory of psychological reactance helps explain why fear appeals in advertising work.

Indicate whether the statement is true or false

Question 2

Among the factors that have created consumer expectations for on-demand media include:
a. smartphones and tablets.
b. the Internet itself.
c. both of the above.