Unquestionably, there are numerous positive things that can ...

[pane00]

Unquestionably, there are numerous positive things that can result from a properly planned sales promotion. However, a manager must also realize that there are potential negatives to a sales promotion effort. As a wise manager, what kind of questions would you ask yourself before committing a substantial amount of money to a sales promotion?

Question 2

Which of the following is capable of providing more convincing evidence of causal relationships?
 a. An exploratory design
  b. An experiment
  c. Turnover analysis
  d. Cross-sectional analysis
  e. A descriptive design

[raenoj]

Answer to Question 1

1 . If I am considering a price incentive or giveaway, will my brand be perceived as cheap, with no real value or benefits beyond low price?
2 . Are the gains that I will realize in the short term the result of borrowing from profits a little further down the line?
3 . If I use a frequency program, am I prepared to stick with it to avoid alienating my most lucrative customers?
4 . Do I have the necessary time and money to run the program effectively? Am I sacrificing long-term franchise-building efforts in the process?
5 . If I am using contests or premiums, am I fully aware of the complex legal ramifications that accompany the effort?

Answer to Question 2

b