Author Question: An endorser who is perceived as an expert on a given subject is more persuasive in changing audience ... (Read 19 times)

asmith134 · **on:** Jun 28, 2018

An endorser who is perceived as an expert on a given subject is more persuasive in changing audience opinions pertaining to his or her area of expertise than an endorser who is not perceived as possessing the same characteristic.

Indicate whether the statement is true or false

Question 2

Benefits of having and utilizing a marketing database include:
a. not having to perform statistical analysis on the data.
b. being able to construct customer profiles.
c. having a single customer database that includes information from other functional areas of the business.