Author Question: Hedonic needs are satisfied when messages supply relevant facts and figures. Indicate whether the ... (Read 58 times)

go.lag

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Hedonic needs are satisfied when messages supply relevant facts and figures.
 
 Indicate whether the statement is true or false

Question 2

Important characteristics of a direct-response offer include:
 a. incentive to encourage action.
  b. a call to action.
  c. both of the above.



mcarey591

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Answer to Question 1

F

Answer to Question 2

C



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