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Author Question: Removing the words Oil of from the brand name Oil of Olay was done in an attempt to ____. a. give ... (Read 104 times)

Alygatorr01285

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on: Jun 28, 2018
Removing the words Oil of from the brand name Oil of Olay was done in an attempt to ____.
 a. give the brand a competitive advantage
  b. reposition the brand
  c. highlight a new feature of the brand
  d. maintain market share
  e. obtain better shelf placement in retail outlets

Question 2

Disintermediation means:
 a. Syndication
  b. Eliminate the middleman
  c. Direct Selling


cpetit11

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Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

B


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