An ad for Hanes brand of underwear says, Wait 'til we get our ...

[elizabeth18]

An ad for Hanes brand of underwear says, Wait 'til we get our Hanes on you The brand is positioned as being comfortable for the wearer, and the ad really stressed how comfortable the brand feels against your skin. This brand's positioning is best described as appealing to consumers' ____ needs.
 a. functional
  b. rational
  c. emotional
  d. symbolic
  e. experiential

Question 2

Managing the supply chain is a complex process. Identify three specific supply chain management processes. Explain the nature of each process and why it is important to good supply chain management.

[dantucker]

Answer to Question 1

E

Answer to Question 2

 Selecting and qualifying suppliers means to identify potential suppliers and ascertain whether they are capable of meeting commitments
 Establishing and managing inbound logistics is the process by which products are brought into the firm and made available to production or resale processes as needed
 Designing and managing internal logistics refers to the activities that must take place within the organization as it makes use of or resells products
 Establishing and managing outbound logistics means to manage the process of distributing products to the customer in the channel of distribution
 Designing work flow in product-solution assembly refers to specifying the steps in the manufacturing process
 Running batch manufacturing refers to the process of managing manufacturing of discrete products
 Acquiring, installing, and maintaining process technology describes the process of manufacturing flow products.
 Order processing, pricing, billing, rebates, and terms are the activities required in handling and collecting for orders
 Managing channels is the activities on the customer-facing side of the value chain
 Managing customer services incorporates customer service as an activity in the value chain as a valuable component of customer satisfaction.

Chapter 3: Business Models and Strategies

MULTIPLE CHOICE