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Author Question: Sun Microsystems recently introduced a new desktop computer. The headline of their two-page ... (Read 32 times)

Kthamas

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on: Jun 28, 2018
Sun Microsystems recently introduced a new desktop computer. The headline of their two-page advertisement in Business Week reads, The World's Most Powerful Desktop for the Price of a PC.. This statement is an appeal to a consumer's ____.
 a. emotional needs
  b. symbolic needs
  c. qualitative needs
  d. functional needs
  e. experiential needs

Question 2

Dell's business has unique characteristics that make it impossible for other businesses to use value chain techniques Dell has pioneered.
 
 Indicate whether the statement is true or false


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kjohnson

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Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

F


Kthamas

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

ttt030911

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Reply 3 on: Yesterday
Excellent

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