Author Question: Fundamental to the concept and practice of positioning is the idea of ____. a. meaning b. target ... (Read 93 times)

lbcchick

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Fundamental to the concept and practice of positioning is the idea of ____.
 a. meaning
  b. target marketing
  c. signs
  d. symbols
  e. referents

Question 2

The value chain incorporates:
 a. distinct divisions between entities in the supply chain.
  b. the concept of vertical integration.
  c. channels of distribution that reach the ultimate customer.



qytan

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Answer to Question 1

A

Answer to Question 2

C



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