Author Question: Exposure occurs when ____. a. consumers come in contact with the marketer's message b. consumers ... (Read 71 times)

deesands

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Exposure occurs when ____.
 a. consumers come in contact with the marketer's message
  b. consumers become aware of the message
  c. consumers are impacted by the message
  d. consumers store information in long-term memory
  e. consumers agree with the message

Question 2

The Internet has fostered a number of Interactive Marketing Channels.
 
 Indicate whether the statement is true or false



maaaaaaaaaa

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Answer to Question 1

A

Answer to Question 2

T



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