Author Question: The textbook suggests that creativity reflects: a. early childhood experiences. c. mental styles. ... (Read 62 times)

roselinechinyere27m

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The textbook suggests that creativity reflects:
 a. early childhood experiences. c. mental styles.
  b. social circumstances. d. all of these statements

Question 2

Explain what the payoff is from using integrated marketing communications.



guyanai

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Answer to Question 1

D

Answer to Question 2

The payoff is that by closely integrating multiple communications tools and media, brand managers achieve synergy. That is, multiple methods in combination with one another yield more positive communication results than do the tools used individually.



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