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Author Question: The textbook suggests that creativity reflects: a. early childhood experiences. c. mental styles. ... (Read 18 times)

roselinechinyere27m

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on: Jun 28, 2018
The textbook suggests that creativity reflects:
 a. early childhood experiences. c. mental styles.
  b. social circumstances. d. all of these statements

Question 2

Explain what the payoff is from using integrated marketing communications.


guyanai

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Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

The payoff is that by closely integrating multiple communications tools and media, brand managers achieve synergy. That is, multiple methods in combination with one another yield more positive communication results than do the tools used individually.


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