Author Question: One important factor that has led more firms to perform research and acquire data to determine ... (Read 13 times)

tnt_battle · **on:** Jun 28, 2018

One important factor that has led more firms to perform research and acquire data to determine whether implemented marcom decisions have accomplished the objectives they were expected to achieve is ____.
a. increasing demand for accountability
b. rapidly changing consumer tastes and preferences
c. changing economic conditions
d. increasing marcom expenses
e. less reliance on outside agencies to perform the marcom function

Question 2

Focus groups are less susceptible to executive and researcher biases than most other exploratory techniques.
a. True
b. False
Indicate whether the statement is true or false