Author Question: As an agency creative you will spend one-fourth of your work life with your feet up doing nothing at ... (Read 43 times)

jayhills49 · **on:** Jun 28, 2018

As an agency creative you will spend one-fourth of your work life with your feet up doing nothing at all.

Indicate whether the statement is true or false

Question 2

A satisfactory mixture of advertising and promotion expenditures can be formulated by considering the different purposes of each. A key strategic consideration is whether ____.
a. short- or long-term goals are more important
b. the budget would allow for the relatively larger expense of advertising
c. the organization has the expertise in its current staff to develop successful promotions
d. the majority of the target market is price sensitive
e. use of sales promotion is necessary given current economic conditions