Explain why an understanding of the role of picturing is ...

[wenmo]

Explain why an understanding of the role of picturing is important to an advertiser. Describe the visual in a print advertisement that you have seen recently. Explain why it may or may not be interpreted differently by someone in a culture other than your own.

Question 2

Which of the following variables do companies use to identify potential target markets?
 a. demographic characteristics
  b. lifestyles
  c. product usage patterns
  d. geographic considerations
  e. All of these are variables used.

[spencer.martell]

Answer to Question 1

There is a tendency to believe that the interpretation of visuals is less culturally bound than the interpretation of written or spoken language. However, different cultures use different conventions or rules to create representations (or pictures) of things. Photographic two-dimensional representations are not even recognizable as pictures to those who have not learned to interpret such representations. In addition, symbolic representations that seem so absolute, common, and harmless in one culture can have varied, unusual, and even threatening meaning in another. Nonfamiliarity with the context of the representation can be a great source of confusion. To be sure, there are a few symbols that share a cultural commonality. A smile may be one. A sports hero may be another. However, these types of symbols are rare.

Answer to Question 2

E

[wenmo]

Thank you

[spencer.martell]

No problemo