Author Question: One of the most frustrating aspects for Americans of the global media challenge is that a. there are ... (Read 73 times)

iveyjurea · **on:** Jun 28, 2018

One of the most frustrating aspects for Americans of the global media challenge is that
a. there are not enough newspapers worldwide to reach the intended audience.
b. media prices are subject to negotiation--no matter what the rate card says.
c. there are no rate cards for media in foreign markets.
d. there is no negotiation of media rates--media firms are rigid in their pricing.

Question 2

One way relationships between brands and customers are nurtured is by creating brand experiences that make positive and lasting impressions. This is done by creating special events or developing exciting venues that attempt to ____.
a. appeal to consumers' demographic characteristics
b. reposition products or services by connecting with consumers' functional needs
c. generate increased sales to current customers
d. develop new target markets
e. build the sensation that the brand is relevant to the consumer's lifestyle