This topic contains a solution. Click here to go to the answer

Author Question: One of the most frustrating aspects for Americans of the global media challenge is that a. there are ... (Read 79 times)

iveyjurea

  • Hero Member
  • *****
  • Posts: 555
One of the most frustrating aspects for Americans of the global media challenge is that
 a. there are not enough newspapers worldwide to reach the intended audience.
  b. media prices are subject to negotiation--no matter what the rate card says.
  c. there are no rate cards for media in foreign markets.
  d. there is no negotiation of media rates--media firms are rigid in their pricing.

Question 2

One way relationships between brands and customers are nurtured is by creating brand experiences that make positive and lasting impressions. This is done by creating special events or developing exciting venues that attempt to ____.
 a. appeal to consumers' demographic characteristics
  b. reposition products or services by connecting with consumers' functional needs
  c. generate increased sales to current customers
  d. develop new target markets
  e. build the sensation that the brand is relevant to the consumer's lifestyle



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Missbam101

  • Sr. Member
  • ****
  • Posts: 341
Answer to Question 1

B

Answer to Question 2

E




iveyjurea

  • Member
  • Posts: 555
Reply 2 on: Jun 28, 2018
:D TYSM


Mochi

  • Member
  • Posts: 300
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

Did you know?

Adults are resistant to the bacterium that causes Botulism. These bacteria thrive in honey – therefore, honey should never be given to infants since their immune systems are not yet resistant.

Did you know?

The word drug comes from the Dutch word droog (meaning "dry"). For centuries, most drugs came from dried plants, hence the name.

Did you know?

Patients should never assume they are being given the appropriate drugs. They should make sure they know which drugs are being prescribed, and always double-check that the drugs received match the prescription.

Did you know?

The most common childhood diseases include croup, chickenpox, ear infections, flu, pneumonia, ringworm, respiratory syncytial virus, scabies, head lice, and asthma.

Did you know?

It is difficult to obtain enough calcium without consuming milk or other dairy foods.

For a complete list of videos, visit our video library