Author Question: Which of the following is true of rituals? They a. perpetuate a culture's connection to its core ... (Read 73 times)

daltonest1984 · **on:** Jun 28, 2018

Which of the following is true of rituals? They
a. perpetuate a culture's connection to its core values
b. seem perfectly natural to members of a culture
c. involve many consumer behaviors
d. all of these statements about rituals are true

Question 2

What does the phrase, speak with a single voice, mean?
a. Carefully select those tools that are most appropriate for the communications objective at hand.
b. Reach the target audience efficiently and effectively using whatever touch points are most appropriate.
c. Successful marketing communications requires building relationships between brands and their consumers/customers.
d. All marketing communication elements should use the same endorser so that consumers do not get confused.
e. Coordination of messages and media is absolutely critical to achieving a strong and unified brand image and moving consumers to action.