Author Question: The idea that context matters, and that not all touch points are equally effective, has been termed ... (Read 18 times)

RRMR · **on:** Jun 28, 2018

The idea that context matters, and that not all touch points are equally effective, has been termed ____ by marcom practitioners.
a. synergy
b. media mix
c. awareness generation
d. engagement
e. contact

Question 2

A hypothesis
a. is a broad, vague problem statement.
b. cannot be discovered during research.
c. is only found in causal research.
d. is an educated guess about how two or more variables are related.
e. does not have clear implications for testing the relationship between variables.