Author Question: Which of the following terms serves as a summary means for describing all forms of marketing focus? ... (Read 78 times)

tfester

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Which of the following terms serves as a summary means for describing all forms of marketing focus?
 a. product
  b. brand
  c. communication
  d. promotion
  e. integration

Question 2

Which of the following sections would NOT appear in a research proposal?
 a. Purpose and limits of the project
  b. Research results
  c. Data sources and research methodology
  d. Estimate of time and personnel requirements
  e. All of these would be in a research proposal.



hanadaa

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Answer to Question 1

B

Answer to Question 2

b



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