Author Question: The research proposal a. is used primarily to summarize the problem definition process. b. does not ... (Read 104 times)

Bob-Dole · **on:** Jun 28, 2018

The research proposal
a. is used primarily to summarize the problem definition process.
b. does not include proposed research methods.
c. provides the researcher another opportunity to make sure that the proposed research will provide information needed to address the decision problem.
d. should be no longer than two (2) pages.
e. cannot be changed once it has been accepted by the manager.

Question 2

While a demographic analysis of a country provides guidance in media decisions, it is of minimal use in determining the type of advertising an agency should do.

Indicate whether the statement is true or false