Given the development phase their country is in and their demonstrated interest in western products like fast food, consumers in Singapore are likely to also be experiencing
a. changing roles for women as they enter the workforce in greater numbers
b. an Americanization of their preferences for brands and products
c. shifts in values and norms among the younger generation from traditional to global
d. all of these statements are likely to be true of consumers in Singapore
Question 2
The ultimate objective of successful marketing communications is to cut costs.
Indicate whether the statement is true or false
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