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Author Question: Disney's Dave the Barbarian and Lizzie McGuire are a popular television shows which are featured as ... (Read 47 times)

jake

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on: Jun 28, 2018
Disney's Dave the Barbarian and Lizzie McGuire are a popular television shows which are featured as McDonald's Happy Meal toys that are popular among boys and girls. Products featuring characters from movies and television are heavily advertised on television to this audience. Outline the concerns that a critic of advertising would have about this practice.

Question 2

Selection of target segments is a critical step toward effective and efficient marketing communications.
 
 Indicate whether the statement is true or false


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quynhmickitran

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Reply #1 on: Jun 28, 2018
Answer to Question 1

Advertising to children promotes superficiality and materialistic values. Children are easy prey for advertisers. Advertising to children promotes conflicts between children asking for products and parents having to say no. An additional, important final concern is that the television show is nothing more than a 30-minute commercial.

Answer to Question 2

T


jake

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Reply #2 on: Jun 28, 2018
Thank you


quynhmickitran

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Reply #3 on: Jun 28, 2018
No problemo


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