Author Question: A brand has no equity if consumers are unfamiliar with it. Indicate whether the statement is true ... (Read 57 times)

student77 · **on:** Jun 28, 2018

A brand has no equity if consumers are unfamiliar with it.

Indicate whether the statement is true or false

Question 2

Many managers, particularly those who have been with a company for a long time, are afflicted with ____________, which can get in the way of understanding the true nature of a problem.
a. group think
b. paralysis of analysis
c. normal thinking
d. loyalty bias
e. creative thinking