Author Question: Which of the following are regulatory issues in PR, direct marketing and e-commerce? a. privacy, ... (Read 79 times)

vHAUNG6011 · **on:** Jun 28, 2018

Which of the following are regulatory issues in PR, direct marketing and e-commerce?
a. privacy, spam, sweepstakes and telemarketing practices
b. premium offers, trade allowances and product/brand placement
c. image appropriation, copyright infringement, defamation, slander and libel
d. all of these are part of regulatory issues in direct marketing, PR and e-commerce

Question 2

The mixture of communications elements and the determination of messages, media, and momentum are all fundamental decisions in the brand-level marcom decision process.

Indicate whether the statement is true or false