Author Question: The passage of the Wheeler-Lea Amendment in 1938 had a substantial impact on advertising regulation ... (Read 33 times)

swpotter12 · **on:** Jun 28, 2018

The passage of the Wheeler-Lea Amendment in 1938 had a substantial impact on advertising regulation in the United States. The passage of the amendment
a. established the Federal Trade Commission.
b. granted the FTC control over the effects of advertising on competition.
c. allowed the FTC to regulate practices that it considered misleading to consumers.
d. granted industries the right to form self-regulatory organizations.

Question 2

Successful marketing communication requires building relationships between brands and their consumers/customers.

Indicate whether the statement is true or false