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Author Question: Vertical cooperative advertising is usually legal, except when a. there is a representation, ... (Read 35 times)

nmorano1

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on: Jun 28, 2018
Vertical cooperative advertising is usually legal, except when
 a. there is a representation, omission, or practice that is likely to mislead.
  b. bogus advertising allowances are given, amounting to hidden price concessions
  c. large mega-retailers are involved
  d. all of these are correct

Question 2

Coordination of messages and media is absolutely critical to achieving a strong and unified brand image and moving consumers to action.
 
 Indicate whether the statement is true or false


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fraziera112

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Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

T


nmorano1

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Reply 2 on: Jun 28, 2018
Gracias!

mjenn52

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Reply 3 on: Yesterday
Excellent

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