Author Question: With regard to deception in advertising, the FTC and various court decisions have concluded that a. ... (Read 37 times)

asan beg · **on:** Jun 28, 2018

With regard to deception in advertising, the FTC and various court decisions have concluded that
a. there must be a representation, omission or practice that is likely to mislead the consumer
b. the representation, omission or practice must be judged from the perspective of the consumer
c. the representation, omission or practice must be a material one
d. all of these are the essential elements in declaring an ad deceptive

Question 2

The use of integrated marketing communications is restricted to the mass media.

Indicate whether the statement is true or false