Author Question: Medical research journals have published articles claiming survey data indicate that advertising ... (Read 4542 times)

Brittanyd9008 · **on:** Jun 28, 2018

Medical research journals have published articles claiming survey data indicate that advertising caused young consumers to begin smoking, but all assessments by the FTC from the 1950s to the present indicate that the primary influences on the decision to smoke are family and peers.

Indicate whether the statement is true or false

Question 2

A product manager is eager to develop a new product idea. To gain approval to do so, the product manager orders the research team to survey a small group of customers that have been briefed on the product concept already and who reacted favorably to it. This type of research effort is known as
a. sugging.
b. advocacy research.
c. product research.
d. consumer research.
e. focus group research.