Describe what you consider to be a cultural value (other than ...

[captainjonesify]

Describe what you consider to be a cultural value (other than individualism) held by Americans and the criteria by which you judge it to be a cultural value. Discuss the effects that advertising can have on shaping this value. Describe how advertising can use this value in selling a product.

Question 2

The method of ethical reasoning that focuses on society as the unit of analysis and stresses the consequences of an act on all those directly or indirectly affected by it is called the ________ approach.
 a. justice.
  b. pragmatic
  c. utility
  d. rights
  e. None of these are true.

[gasdhashg]

Answer to Question 1

A cultural value must be of core importance to its culture. In other words, it must be enduring and held dear by most, if not all, of a culture's members. An example of another American cultural value besides individualism is cleanliness. Advertising cannot change the value except in the broadest, long-term sense, and even that is questionable. Advertisers can attempt to associate themselves with a value or criticize a competitor for being out of step with one.

Answer to Question 2

c