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Author Question: Using involvement levels and prior experience as the basis of comparison, compare and contrast the ... (Read 149 times)

asmith134

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on: Jun 28, 2018
Using involvement levels and prior experience as the basis of comparison, compare and contrast the characteristics of a product a consumer will engage in extended problem solving before purchasing and a product a consumer is likely to hold brand loyalties toward. Describe the role advertising can play in each situation.

Question 2

In judging whether a proposed action is ethical or not, it is necessary to adopt one or more moral reasoning frameworks. Which of the following is NOT one of the frameworks presented in Chapter 2?
 a. Justice
  b. Pragmatic
  c. Utility
  d. Rights
  e. All of these are correct.


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apple

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Reply #1 on: Jun 28, 2018
Answer to Question 1

An extended problem-solving situation is characterized by high involvement and little knowledge. An advertisement can provide a lot of information to a very interested consumer. A brand loyalty situation is characterized by high involvement and rich prior knowledge. In this case, there is typically very little that advertising can do.

Answer to Question 2

b


asmith134

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Reply #2 on: Jun 28, 2018
Thank you


apple

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Reply #3 on: Jun 28, 2018
No problemo


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