The book says that advertising, like books, movies, posters and paintings are socio-cultural texts that are read and interpreted by consumers. If so, which of the following is true?
a. Ads try to turn already meaningful images and symbols into messages projected through mass media with the purpose of selling.
b. The consumer determines the ultimate meaning of ads and brands.
c. In linking culture and persuasive messages advertising aids other cultural agendas in the transmission of meaning.
d. All of these statements are true.
Question 2
While a goal of the research process is to minimize total error, even the best projects contain error of one kind or another. Error can enter at ________ of the process.
a. the Problem Definition stage
b. the Data Capture stage
c. the Data Analysis stage
d. the Information Reporting stage
e. any stage
