Related to how a consumer's culture shapes his or her tastes and ...

[pepyto]

Related to how a consumer's culture shapes his or her tastes and preferences is the concept of Cultural Capital, which is
 a. financial investment in creating a brand meaning of clear social significance
  b. a particular pattern of consumption that depends on fiscal stability
  c. the value that a culture places on certain consumption practices and objects, for example owning a snowboard or a Porsche or flying first class all have cultural capital among certain groups like hipsters or wine snobs
  d. the financial value of cultural icons like the Geico Gecko

Question 2

No matter how well you've performed all the previous steps in the research, a project is often no more successful than the ___________.
 a. Data Capture
  b. Data Analysis
  c. Problem Definition
  d. survey administration
  e. research report

[aloop]

Answer to Question 1

C

Answer to Question 2

e

[pepyto]

Wow, this really help

[juliaf]

Thanks for the timely response, appreciate it