Author Question: Related to how a consumer's culture shapes his or her tastes and preferences is the concept of ... (Read 148 times)

pepyto · **on:** Jun 28, 2018

Related to how a consumer's culture shapes his or her tastes and preferences is the concept of Cultural Capital, which is
a. financial investment in creating a brand meaning of clear social significance
b. a particular pattern of consumption that depends on fiscal stability
c. the value that a culture places on certain consumption practices and objects, for example owning a snowboard or a Porsche or flying first class all have cultural capital among certain groups like hipsters or wine snobs
d. the financial value of cultural icons like the Geico Gecko

Question 2

No matter how well you've performed all the previous steps in the research, a project is often no more successful than the ___________.
a. Data Capture
b. Data Analysis
c. Problem Definition
d. survey administration
e. research report