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Author Question: The elaboration likelihood model of information processing (ELM) includes two paths to a consumer's ... (Read 82 times)

jho37

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on: Jun 28, 2018
The elaboration likelihood model of information processing (ELM) includes two paths to a consumer's attitude change, a central, low involvement route and a peripheral high involvement route.
 
 Indicate whether the statement is true or false

Question 2

Marketing research is a 5.2 billion industry in the United States.
 a. True
  b. False
 Indicate whether the statement is true or false


miss_1456@hotmail.com

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Reply #1 on: Jun 28, 2018
Answer to Question 1

F

Answer to Question 2

False


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