Author Question: For a thought to be considered a brand attitude, it must be based on personal experience. Indicate ... (Read 59 times)

james · **on:** Jun 28, 2018

For a thought to be considered a brand attitude, it must be based on personal experience.

Indicate whether the statement is true or false

Question 2

The basic purpose of marketing research is to assist marketing managers in making more informed decisions.
a. True
b. False
Indicate whether the statement is true or false