Author Question: A value proposition fosters the most effective IMC strategies because it a. conveys knowledge of the ... (Read 74 times)

mydiamond · **on:** Jun 28, 2018

A value proposition fosters the most effective IMC strategies because it
a. conveys knowledge of the target segment in an explicit statement of functional, emotional and self-expressive benefits that client and agency can refer to
b. articulates a distinctive personality for a brand
c. links a brand with status or prestige
d. identifies a brand with a social cause such as literacy

Question 2

Which of the following is NOT a potential application for marketing research principles and techniques?
a. The marketing of political candidates
b. Conducting public opinion polls
c. The marketing of services for the United Way
d. Determining the type of raw materials used
e. The needs and wants of your business customers