This topic contains a solution. Click here to go to the answer

Author Question: A value proposition fosters the most effective IMC strategies because it a. conveys knowledge of the ... (Read 85 times)

mydiamond

  • Hero Member
  • *****
  • Posts: 804
A value proposition fosters the most effective IMC strategies because it
 a. conveys knowledge of the target segment in an explicit statement of functional, emotional and self-expressive benefits that client and agency can refer to
  b. articulates a distinctive personality for a brand
  c. links a brand with status or prestige
  d. identifies a brand with a social cause such as literacy

Question 2

Which of the following is NOT a potential application for marketing research principles and techniques?
 a. The marketing of political candidates
  b. Conducting public opinion polls
  c. The marketing of services for the United Way
  d. Determining the type of raw materials used
  e. The needs and wants of your business customers



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

manuelcastillo

  • Sr. Member
  • ****
  • Posts: 304
Answer to Question 1

A

Answer to Question 2

d




mydiamond

  • Member
  • Posts: 804
Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review


laurnthompson

  • Member
  • Posts: 334
Reply 3 on: Yesterday
Excellent

 

Did you know?

Disorders that may affect pharmacodynamics include genetic mutations, malnutrition, thyrotoxicosis, myasthenia gravis, Parkinson's disease, and certain forms of insulin-resistant diabetes mellitus.

Did you know?

Approximately 500,000 babies are born each year in the United States to teenage mothers.

Did you know?

The average older adult in the United States takes five prescription drugs per day. Half of these drugs contain a sedative. Alcohol should therefore be avoided by most senior citizens because of the dangerous interactions between alcohol and sedatives.

Did you know?

Each year in the United States, there are approximately six million pregnancies. This means that at any one time, about 4% of women in the United States are pregnant.

Did you know?

Many of the drugs used by neuroscientists are derived from toxic plants and venomous animals (such as snakes, spiders, snails, and puffer fish).

For a complete list of videos, visit our video library