Author Question: A package delivery company decides it wants to get into the flower delivery business. However, it ... (Read 109 times)

Frost2351 · **on:** Jun 28, 2018

A package delivery company decides it wants to get into the flower delivery business. However, it knows that FTD has a huge share of the market and can offer service worldwide. It decides to look for a market niche. Which of the following is not an advantage of this strategy?
a. The company may be able to charge more for its product.
b. It may not be profitable for FTD to compete in the niche.
c. The company's market may be larger than FTD's market.
d. The company can still attempt to serve other segments.

Question 2

A marketing research director that identifies and leads the direction in which the individual studies and overall programs go is said to be
a. responsible.
b. reactive.
c. proactive.
d. influential.
e. incompetent.